Senior Series

About

The Senior Series, run by the Center for Vocation and Career at Wheaton College, is a series of events over the course of a semester aimed at informing and equipping college seniors as they prepare to graduate and begin their job search. This graphic design project consisted of designing and presenting an entirely new brand identity for this pre-existing event series.

Color palette

Since the Senior Series consists of multiple events with their own individual branding, the color palette for this project was designed to be a selection of colors which could be grouped into smaller palettes. The colors inspire a retro and warm look while referring to some of the usual CVC colors to maintain a connection to the Center.

Fonts

Fonts were chosen according to three different categories, to be paired in use for different individual event branding. Overall, the fonts were selected to have appearances aligning with the design theme of distinct, confident, polished, unique, and fun. Specifically, fonts with recognizable shapes were chosen for the heading group to be used in logos for the events.

Event Branding